Content is King

Writing and Editing Online has been written specifically for marketers to enable them to produce more effective copy for an online audience. Drawing on a wealth of experience in professional writing, the author provides guidance on the key topics to be addressed and important tips when writing for the web, such as writing for web sites, writing for e-mail, e-zines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. The text stands apart from other copywriting titles in that it is a concise and relevant guide written specifically from a marketing perspective. This ensures that marketing professionals are given guidance on writing relevant copy for their target audiences, and therefore gain maximum benefit from reading thi