The Leadership Secrets of Billy Graham

This book fits into the growing genre of leadership books (see competing titles) which cross-over into ABA markets; Billy Graham is one of American’s most admired and known leaders who appeals beyond the evangelical church world to cross many borders and earn the respect and endorsement of public figures; the book touches on the story of many Christian institutions so holds interest for the leadership and followers of many of these church and parachurch organizations; the book is an important part of the 50th anniversary of Christianity Today (2005) so will be featured in its multiple magazines and will be used as an important part of the new Christianity Today Center for Theology, Media, and Leadership. Cti is promoting the book at conferences, prayer breakfasts, and among its broad constituency.